Division Chair, Chunhua Wu
BS (Fudan University), Ph.D. (Washington University in St. Louis)
Associate Professor and Division Chair, Marketing and Behavioural Science Division
Finning Junior Professorship in Marketing
Selected publications
-
Chan, Tat, Yijun Chen, and Chunhua Wu. 2023. Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments. forthcoming at Marketing Science.
-
Wu, Chunhua, Charles Weinberg, Qiyuan Wang, and Jason Ho. 2022. Administrative Trade Barrier: An Empirical Analysis of Exporting Hollywood Movies to China. International Journal of Research in Marketing. 39(4) 1253-1274 .
- Wu, Chunhua and Koray Cosguner. 2020. Profiting from asymmetrically dominated alternatives: A case study of an online diamond retailer. Marketing Science. 39(5) 974-995.
- Wang, Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. Marketing Science, 38(5), 734-755.
- Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. Marketing Science. 38(6) 973-993.
- Chunhua Wu (2015)" Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, 34(6). 906-921.
- Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu (2015), “The Economic Value of Online Reviews,” Marketing Science, 34(5). 739-754.
- Tat Y. Chan, Chunhua Wu and Ying Xie (2011), "Measuring the Lifetime Value of Customers Acquired from Google Search Advertising," Marketing Science , 30(5).
- Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. "Sharing economy: Review of current research and future directions.," Customer Needs and Solutions. 5(1-2) 93-106.